When brokers bid on listing assignments, they are tempted to tell the buyer what he wants to hear to get the assignment. They are tempted to increase the recommended asking price beyond what the market will bear.

How do you know what your broker can actually deliver?

Look at their track record. Clients come to Moran & Company because they believe that our people and our process will result in the highest price. In our nearly $10 billion of apartment sales since 1995, our closing prices have averaged in excess of 96% of our offering prices.